What we do
Value Judgement’s expertise is return on investment analysis for
brands and media businesses. We provide independent validation of
marketing effectiveness and media effectiveness strategies. Our core
Working out marketing effectiveness
Am I getting a good return on marketing investment ? Is it sales or
price gains? How can I improve ?
Working out media effectiveness
How valuable is this medium to brand owners? How much will they
buy at what price ? Can I grow the revenue?
Working out brand value
How much better off am I with my brand than without it ? Has my
marketing shifted perceived value? What will happen if I change the
product or service?
What price should I charge? What changes are customers price
sensitive to ?
Pricing new “pay per view” media
Who will pay how much, for what ?
we seek to understand, protect and grow your return on
Brands, Media and Money
"Andrew will always bring
original insight and great
clarity to his analysis of data.
A brilliant person to have on
your side when considering
investment options or
forecasting future market
David Cuff - Commercial
Director, Virgin Media
‘We asked Andrew the
question, he gave us the
answer. Through a series of
innovative and very clever
piece of analyses, Andrew
was able to demonstrate to
ourselves and the
advertising industry in
Ireland, in a clear concise
manner, that traditional
advertising on Television
remains as strong as ever.’
Paul Loughrey, Research
and Marketing Manager, RTÉ