Useful links Brands, Media and Money My published work 2007 Campaign article on ad effectiveness. Click here Article from Advertising Works 2007. Click here Paper on BBC as a Mutual. Click here Intangible assets: the right balance? Article in Financial Director 2007. Click here Useful and interesting things Lucid - High quality qualitative research. Click here Thinkbox - Marketing arm of UK commercial TV. Home of good media research and useful data. Click here. John Kay - Founder of London Economics. Cleverest man I’ve ever met. Click here. Stumbling and Mumbling - Unconventional and imaginative Macroeconomics. Thought-provoking. Click here. Ben Goldacre - Author of Bad Science. Heroic rationalist. Click here  Harvard Implicit Association Test - Find out what you really think. Click here :