Effective marketing Marketing effectiveness : Brands, Media and Money Brands in Times Square 1: Investing in brands - what’s a reasonable hit rate? 2: 3: 4: 5: Refining brand propositions Brand Valuation - uses and abuses Ways of working out marketing return on investment Predicting the impact of promotions The advantage of making brands “good citizens” 7: 6: How to set prices Just click on any topic to find out more Each topic is just a summary  - if you want to know more please contact us